Atlanta, GA (PRWeb via PRWeb) April 15, 2008 — Three weeks ago the Best Pizza Box was revealed to an
Internet audience through a unique, innovative and successful website and product launch. As many have found
out since that time, the most convenient take out and home delivered food, pizza, can now be that much more
convenient. “Convenience is what ordering a pizza is all about. When you order a pizza, it’s convenient. But,
when you have to deal with the packaging … it becomes difficult. Now all you have to do with the Best Pizza Box
is pull the cord and decide whether you want to throw away the whole box or use half of it for storage in your
refrigerator. We’ve taken what was the only inconvenient aspect of having pizza for a meal … and made it far
more convenient for the consumer,” said Bill Volz, President of Windshield Marketing and co-inventor of the
Best Pizza Box.

The Best Pizza Box is a patent-pending unique pizza box that splits in half to form two small boxes. With a
simple pull of a rip cord, a large pizza box is converted to one half its original size. Now consumers have a place
to temporarily store their left over pizza in the refrigerator or easily dispose of both pieces in their kitchen trash
can.

“Through a series of comedic commercials and instructional video shorts actually showing the box in action, as
well as web articles and web 2.0 interactions … consumers have come to know this particular box as the answer to
the pizza box disposal dilemma,” said Jim Harris, President, Picture This Communications. “We’ve been
extremely pleased with the results of the program — we’re all excited that ‘Best Pizza Box’ can be found on the
first page of major search engines in just a few short weeks, most featuring our commercial and video shorts,”
said Harris.

This week, the Best Pizza Box team launches its latest video “Curse of the Pizza Box”, which can be found on
bestpizzabox.com, as well as on YouTube at http://www.youtube.com/watch?v=KaEyqT7qoS8.
The Best Pizza Box and its marketing program also caught the eye of Podcaster News. Last week, Ken Rayment
of Better Process Podcasts spoke with Jim Harris about the Best Pizza Box marketing campaign. Listen to the
podcast at www.podcasternews.com/bpp/5023.

But that’s just the tip of the iceberg. “The success of our introduction has been tremendous. We knew we had a
great product, but we were amazed as to the amount of interaction and feedback we received from the Internet
population,” said best pizza box co-inventor, Bill Volz. “We knew when we launched the box that whoever
secures its rights, would significantly impact their market dynamics. Since launch, we’ve been approached by
national pizza chains, box manufacturers, distributors, ad agencies and venture capitalists … and that’s aside from
all of the feedback and inquiries we’ve been receiving from those who are participating in the $100,000
Challenge. Given the volume of interested parties — we’re announcing the deadline in which organizations should
contact us,” said Volz.

The Best Pizza Box co-inventor Bill Volz announced that they will continue to take inquiries from interested
parties through May 31 of this year, after which they will close down the program to advance discussions with
candidates.

Based on research, this innovative pizza box would offer tremendous value and brand loyalty to Independent
Pizza Restaurants, and companies such as Domino’s, Little Caesar’s, Papa John’s and Pizza Hut — especially when
tied to other promotions. “It is our intention to ink a deal with an interested party by late summer — in time for the
fall promotional season,” said Volz.

About Picture This Communications

Picture This Communications, founded in 1997, is a provider of strategic interactive services. Picture This
Communications’ core services include interactive marketing strategy, interactive games, trade show kiosk
applications, and custom internet applications — including membersandevents.com — for online membership and
event management. For more information about Picture This visit picturethis.org.

About Windshield Marketing

Windshield Marketing, founded in 2006 is an upstart marketing firm in the business of identifying significant
consumer needs and creating patented solutions to facilitate significant share growth. For more information visit
www.bestpizzabox.com
 

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